Michelle Hessel

Santa Marcelina Bakery: Brand | Design

Santa Marcelina

Categories: Branding, Experience Design, UX, UI
Role: Product Manager, Designer
Collaborator: Design com Z - design studio in Sao Paulo, Brazil.

Santa Marcelina is a bakery in Sao Paulo that has been open for over 25 years. Despite having quality products, the company was losing its market share. In 2013 we decided to rethink the brand as a whole. The goal was to bring it to a contemporary universe, connecting with new audiences, not leaving aside the tradition and credibility the brand has acquired throughout its trajectory.