Michelle Hessel

You Can't Be Serious: AR | UX | UI

Categories: AR, UX, UI
Tools: AR Studio, Photoshop
Role: Interaction Designer and Developer
Client: Twizzlers
Crispin Porter & Bogusky, 2017

WHAT’S THE IDEA: Let’s challenge people to stay serious as long as possible in the face of a floppy Twizzlers. Use Facebook's facial recognition and allow users to film themselves with the front-facing camera to see how long it takes before they break.

The filter was launched on National Smile Day.

Part of the CP&B Twizzlers campaign.

Design Process